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Engage with the most suitable leads rather than the largest number of leads
“It starts with the quality of the leads,” says Dan King, of Fistbump Media. “As a result, our Sales and Marketing units collaborate very closely to ensure that we’re acquiring the correct types of leads that are most likely to convert.”
“We’re not interested in simply driving a lot of traffic and leads from a marketing perspective. If the leads are good, we’ll consider less leads a success. So marketing and sales collaborate closely to uncover the factors that influence people’s purchasing decisions for various products/services, and then we design marketing campaigns that explicitly target those factors.”
Make use of video
Recently, Care Lamps attempted to enhance their sales conversion rate by leveraging videos. “We just trialled adding a lifestyle film, displaying one of our items in use,” Ian Turner explains. This has resulted in a 0.5 percent boost in our conversion rate for this product.”
But video can be used for more than just product demos. There are many powerful video communication tools on the market. Our favourite here at ActionCOACH NextLEVEL is Vidyard. Using video in email communications dramatically increases open and response rates, leading to higher quality conversations with your prospects.
Change or modify your call to action (CTA)
Majority of experts laud the significance of a clear and optimised call to action, plays in increasing sales and conversion rates. “We have noticed that integrating additional CTA or Call to Actions across our content has resulted in improved sales conversion rates,” Jennifer Neylon of My Supplement Store says.
“For instance, we experimented adding CTA buttons that link directly to items or pages to our homepage banners and discovered that customers are more likely to click the button embedded in the banner than the banner alone. The same is true for including CTA buttons in email marketing, and so on.”
In a similar context, Arnas Vasiliauskas of CarVertical says, “Our key to increasing sales conversion rates is to highlight the value of our content by creating solid CTA headers and crafting a distinctive and meaningful content body.” We ensure that the audience’s interest is kept by encouraging involvement throughout the content.”
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